Steps to Building a Successful Brand

If you want people to know about your business, you must create a personal brand. This will help people recognize your products and services. There is a whole science behind building a brand. Let’s get started on the basics.

What is a Brand?

A brand is a unique identity or image that sets a product, service, or company apart from their competition. A business is identified by its name, products, logo, colors, fonts, voices, and reputation. This is how people know who they are and what they stand for. A brand must be consistent and be represented in every part of your business.

How to Build a Brand

Research your target audience and your competitors. Do a Google search of your product or service category. Check out the competition and what they are up to. Visit social media pages that your current and potential customers are active on. Get to know them, their interests, and habits. This information will help determine what your brand should focus on and how you can make it stand out.

Find Your Brand Focus

Your brand can’t appeal to everyone. You must pick a focus. A positioning statement will stake your claim in the market. In a sentence or two, state what you offer, who you are offering it to, and what problem you can solve. You can also highlight how your product is different from the others.

Make Your Brand Human

If your brand were a person, what kind of personality would it have? What qualities would your customers be attracted to? Come up with three to five adjectives you want people to associate with your brand. This will help form your voice on social media and the tone of your creative pieces. Your brand can also be represented by an animal.

Choose a Brand Name

Your business needs a name. It’s the first big decision you must make. Your name will impact your brand logo, domain, marketing, and trademark registration. A business name should be unique, searchable, clear, and memorable.

Write a Brand Slogan

Create a slogan that’s catchy, brief, and descriptive to use as a tagline. You can always change your slogan as you find new marketing angles for your business. A good slogan is short, catchy, and makes a strong impression to boost brand awareness.

Choose a Look

Next on the list is picking a brand design. These are the colors, fonts, and symbols that visually represent your brand. Use color psychology to convey emotions and meanings you want to express. Choose hues that set you apart from competitors.

Design a Brand Logo

The logo is the face of your company. Pick a logo design that is unique, identifiable, and can easily change sizes. Your logo will be on your website, social media profile, video ads, product packaging, and YouTube channel banner. There are many types of logos to choose from. They can be abstract, a mascot, an emblem, lettermark, an icon, woodmark, or a combination.  

Create a Brand Story

Apply your branding across your business. This creates a brand story that represents “who” your business is and what it stands for. It sets the stage for every interaction your customers will have with your company. You can create a brand with a mission or core values. It can tell a story that people can relate to. Your brand will evolve as you grow.

Need a Quality Business Advisor?

If you are ready to work with a top-notch business advisor, give Lodestar Advisors a call. We can help you create a business strategy to reach your goals and be competitive in your industry. Call us at 443-280-0890 or fill out the online form at the bottom of our webpage. We can’t wait to start this journey with you!