The holiday sales season is a very busy time for many businesses.  Bargain-seeking shoppers buy up gifts, search for discounts, purchase gift cards, and spend lots of cash.  Here are some holiday marketing ideas to ensure your business stands out in the crowd.

Here is a fun fact: Small and medium-sized businesses don’t have to spend a lot of money on marketing. There is a lot you can take advantage of for free to help boost sales.

Use Social Media

The easiest way to get your business message out is through social media. If you haven’t signed up for it yet, now is the time.  In fact, nine out of ten people buy from companies they follow on social networks.  There are many platforms to choose from to share your story, promotions and engage with customers. Consider offering holiday discounts to people who like or follow your social media business page.

Participate in Community Events

Special events offered in your community are a great way to market your business.  Participate in a tree lighting ceremony or holiday extravaganza that residents will likely attend. Check the website in your community for a calendar of upcoming events for ideas.

Give to a Good Cause for Name Recognition

Charitable giving is an easy way to encourage consumers to do business with you.  It also connects you with the community and helps spread the word about your business.  When you sponsor a charity event for a good cause, people notice.  Giving also builds morale among employees, and helps improve your community.

Sell Holiday Gift Cards

Many businesses sell gift cards, ranging from auto shops to salons to restaurants, during the holiday season..  They are an inexpensive way to keep your name out in the public and grow your customer base. Many customers will spend more than the value of their gift card when it comes time to make a purchase.

Collect Customer Information

Ask customers for their email addresses to be notified about upcoming sales, announcements and to get coupons.  Consider partnering with other small businesses to offer multi-business discounts after the holidays. When customers sign up, be sure to send them a welcome email.

Send Out a Card

People love a personal touch, and sending out a New Year’s card to a new customer is ideal.  You can thank them for their purchase while at the same time reminding them of the importance of supporting local businesses.

Ideas for Home Based Businesses

There are many ways home-based businesses can benefit from holiday sales marketing as well.  Connect with customers during the offseason, and offer them discounts for shopping during the holidays.  Partner with other home service businesses and put together a holiday bundle deal.  Generate goodwill among potential customers by volunteering in your community.

Send personalized marketing messages to previous clients. Offer them a special holiday discount or a one-time deal just for them.  You can also host a Black Friday or Cyber Monday sale to capture potential new clients.

Need a Business Advisor?

If you’re interested in working with a top-notch business advisor, give Lodestar Advisors a call at 443-280-0890 or send us a message through the online form at the bottom of our webpage. We can’t wait to start this journey with you!