Many of us watch how-to-videos on YouTube. These range from how to fix a leaky faucet to creating a favorite dessert.  Businesses can also use this platform to reach their target audience.  YouTube has more than 2.6 billion active users, and is growing. It’s the biggest video sharing platform and the second largest social media platform in the world.

Are you ready to join the fun? Here’s how to get started.

YouTube for Businesses

In order to set up a channel, you must have a Google account.  Once you complete this step, you will have a personal YouTube account. Now, you can create a YouTube Channel to help grow your business.

Before You Sell

There are a few things you need to have before you jump on board.

First, you need a quality video setup.  This will let you create high-quality content.  Most smartphones can do the trick so you don’t have to invest in a pricey professional camera.

You may also want a tripod for steady shots, a simple lighting system, a microphone and video editing software.

Second, you must have a website or landing page to sell on YouTube.  A website link on your video will send traffic to your site.  Create content that naturally drives people to your page.

The last step is to create a posting schedule. Posting consistently is key to building an engaged audience.  Also, make a marketing calendar to help you stay on top of campaigns and reach key milestones.

Develop Engaging Content

Before you sell anything on YouTube, you must have engaging content.   Viewers will be turned off by videos that mimic ads.  It is key that you create a meaningful connection with your audience.  Here are some ways to capture their attention.

Identify the latest trends within your niche.  This is one of the most effective ways to drive traffic to your videos. This will help you pick subject matter and capitalize on popular breakout topics.  Videos based on the latest trends are also more likely to be shown as “Suggested Videos” on users’ home pages.

Study the competition.   Check out their videos and how well they are performing.  This can give you valuable insight into what resonates with your shared demographic.

Search for Google YouTube Trends.  This keyword research tool shows how popular a topic is compared to other topics from search queries. Among other things, you can find the latest stats and sort through interest by region.

YouTube Resources

There are a couple of great resources YouTube has to offer.  YouTube Shorts are videos that are 60-seconds or less.  These vertical format videos are filmed using a smartphone and can be uploaded directly through the YouTube app.

YouTube Live is the second most popular live-streaming site.  The YouTube algorithm favors live videos and many people tune in.  You can also engage with your viewers in real-time and use hype to gain more interest.  This platform is a great way to drive traffic to your channel.

Popular Video Ideas

How-to-videos are very popular.  Their content is continually relevant and can be viewed anytime.  Industry-focused videos have limited audience potential, but are very effective at targeting a niche. Experts in a particular field can offer solutions to common problems, provide interesting facts, or share relevant insights.

Selling on YouTube

You can make money on YouTube by selling physical or digital merchandise, joining the Partner Program, and integrating your store. You also need to have a streamlined marketing strategy.  You can collaborate with other channels or influencers to promote your brand.    Influencers have large social media followings and play a key role in a customer’s decision-making process.

Need a Business Advisor?

If you are ready to work with a top-notch business advisor, give Lodestar Advisors a call. You can reach us at 443-280-0890, or by filling out the online form at the bottom of our webpage. We can’t wait to start this journey with you!