How to Promote a Business on LinkedIn

LinkedIn is the perfect way to build your business and personal brand. The social media platform is a powerful marketing tool that can help you gain new customers. LinkedIn has more than 875 million users in over 200 countries. The platform generates leads 227% more effectively than Facebook and Twitter.

Professionals use LinkedIn to find valuable content, build professional connections, and learn about the latest industry trends. If you want to distinguish yourself as a leader in your niche, LinkedIn is the way to go. Here are the best ways to take advantage of this powerful marketing platform.

LinkedIn Profile Picture

You must choose the right profile picture to post on LinkedIn. It’s the first impression people will get of you. Make sure the picture is recent, close-up, and authentic.  Your face should take up about 60% of it. Dress like you’re going to work. Your background photo counts too. If it reflects who you are, it can help your page stand out.

Your LinkedIn Headline

Create a headline that says more about you than just your job title. Briefly describe how you see your role, why you do it, and what makes you unique. Take a look at other successful profile pages for ideas.

Your LinkedIn Summary

Make sure you have one on your profile. Many people mistakenly leave this section blank. Use it to tell your own story. Don’t just list your skills or job titles you’ve had. Let people know something about you and why your skills matter.

LinkedIn Relevant Skills

Go through the list of skills on LinkedIn and check those that are relevant to you. Make sure they are core to who you are so others can endorse you. Don’t check off ones that don’t describe you.

LinkedIn Services Feature

This is a new feature that helps to showcase the range of services you offer. It’s perfect for consultants, freelancers, and those working for small businesses. The services section can help boost your visibility in search results.

Collect LinkedIn Endorsements

Get endorsements from others on LinkedIn. These will highlight your skills and boost your credibility. Reach out to people you respect and endorse them first. They will often return the favor. It’s also okay to send a brief message asking them to endorse your key skills. Highlight the most relevant endorsements on your profile.

Post Engaging Content

Businesses can use LinkedIn to post engaging and relevant content. It should teach others how to solve a problem or do their job better. A business can position themselves as an industry expert and gain the respect of potential customers.

Collect Emails

Send a personal email to your LinkedIn connections and invite them to be part of your email marketing list. Put a direct link in your message to the email sign up, along with an incentive. People love to receive something of value.

Don’t Hard Sell

LInkedIn is not the place to push your products or services on others. It’s about making connections and building relationships.  Sales pitches and aggressive advertising aren’t welcome.

Don’t Forget Hashtags

The hashtag symbol (#) adds emphasis to your post and helps it stand out. Place it before a relevant keyword or phrase. This increases the chances it will pop up when people are searching the topic.

It’s key that your LinkedIn page lets potential customers learn more about your brand and your employees. Make sure they are able to engage with relevant content. Don’t forget to post regularly and interact with your audience.

Need a Business Advisor?

If you are ready to work with a top-notch business advisor, give Lodestar Advisors a call. You can reach us at 443-280-0890 or by filling out the online form at the bottom of our webpage. We can’t wait to start this journey with you!