Email marketing is key if you want to grow your business. For every dollar you spend on email marketing, you can expect an average return of $42. However, success doesn’t come overnight. You must build a loyal relationship with customers to propel your business toward success.
What the Numbers Say
Statistics show it costs a company five times as much to attract a new customer than to keep a current one. According to invesp, a business has a 60-70% chance of selling to an existing customer. However, only 18% of them focus their marketing on customer retention. A customer email list is an essential part of a successful marketing strategy.
Best Email List Building Strategies
There are several ways a business can build an email list. Here are some that have proven to be successful.
Create a pop-up form on your website. This is an easy way to capture the contact information of visitors. Mailchimp reports its users have seen their email lists grow by nearly 51% after adding a pop-up form. To make your form stand out, choose an attractive headline. Also, include a brief and clear description; keep the form simple; and include a call-to-action.
Write personalized email messages. Include a call-to-action in your email or on your website that clearly offers value to your target market. Offer a relatable e-book, industry article, quiz, or toolkit to a visitor in exchange for their email address.
Use social media accounts to build your email list. Choose the platforms that best target the people you want to reach. Include a link to a blog post or a landing page on your website. You can also include a link in your email signature that brings people directly to a sign-up button for your newsletter.
Facebook ads can be an effective way to grow an email list. These ads can target a specific audience and turn leads into loyal customers. Businesses should include an attractive offer to visitors in exchange for their email address.
Create more landing pages to appeal to a wider demographic. Similar to a restaurant menu, each person who visits your website has a unique need they want to fill. The more landing page options you offer, the more customers you’ll attract.
Create pop-up surveys on landing pages. Make sure they are related to the material presented. Visitors want to feel invested in your content before they give out information.
Entice people to sign up immediately. Write a short and effective CTA (call to action) that reflects the message of your newsletter. For instance, ask people to subscribe if they want a free list of SEO hacks.
Put a CTA on your ‘About Us’ page. Instead of a plea to “buy now”, encourage visitors to sign up for your free newsletter, in exchange for something of value.
Email List Options
An opt-in email list is made up of subscribers who voluntarily give you their email address. These are customers who already like you and are more likely to make purchases.
It’s never a good idea to buy or rent an email list. Doing so will impact your email deliverability and harm your IP reputation. It’s also a waste of money.
Need a Business Advisor?
If you are ready to work with a top-notch business advisor, give Lodestar Advisors a call. You can reach us at 443-280-0890, or by filling out the online form at the bottom of our webpage. We can’t wait to start this journey with you!