How to Attract Holiday Sales Traffic

Online sales may be growing, but many people still prefer shopping in person during this festive time of year. Don’t let them get away. The decorations, hospitality, and the spirit of giving can be too much to resist. If you have a brick and mortar shop, here are some ways to attract in-person holiday shoppers before they visit the competition.

Holiday Customer Marketing Ideas

Discounts. Figure out what specials will appeal to your customers. They are always on the hunt for excellent deals. Along with one-time discounts, consider a series of changing weekly promotions. They will give shoppers an incentive to return.

Gift Ideas. People like to receive help with their holiday shopping list. Offer gift suggestions in an email with a link to products they might like. Product bundles contain several items that can make a perfect gift. Offer bundle discounts and have a few on display in your store.

Customer Loyalty. Repeat customers are responsible for nearly two-thirds of your sales. Offer your loyal customers a special gift or send them a holiday card in the mail. Consider sending them a thank you note at Thanksgiving as well. You’ll be top of mind as they shop for family and friends.

Nostalgic Displays. People often remember the joy and magic of the holidays when they were a child. Tap into this nostalgia using old photos, pictures, and fonts for your displays or website.

Mobile Devices. Make use of mobile devices to let customers know what you’re up to. According to Adobe Analytics, Ecommerce sales reached a record $211.7 billion during the 2022 holiday season. Mobile devices made up 47% of those sales.

Free Shipping. If you sell online, consider offering free shipping for all holiday purchases. Get the word out through your marketing efforts.

In-Store Events. When people visit your store, greet them with free hot cocoa, entertainment, or a product demo. This will help get them into the buying mood.

Showcase Yourself. The holidays are the perfect time to increase brand visibility. Do this through ads, social media campaigns, festive product launches, or holiday promotions. People will remember you.

Charitable Giving. Partner with a local charity to increase exposure while raising money for a good cause. You can also choose to donate a portion of your holiday season profits.

Gift Wrapping. Offer free gift wrapping to shoppers. They are often pressed for time or lack wrapping skills.

Shoppers are also attracted to festive window displays, holiday lights and music, and kids’ activities. People also love free product samples and stocking stuffers. Give a few away or have some on hand for a low price.

Benefits of Holiday Marketing

The holidays bring a higher demand for products and the time is ripe to connect with customers.

Create a sense of urgency with limited-time holiday promotions. Tap into their emotions. Promote festive feelings in your holiday marketing campaigns.

Ecommerce sales are expected to grow 9.3% in 2023, reaching more than $1.1 trillion. Be sure to balance online and in-store holiday shopping experiences. Use social media to communicate directly with customers.

Need a Quality Business Advisor?

If you are ready to work with a top-notch business advisor, give Lodestar Advisors a call. We can help you create a business strategy to reach your goals and be competitive in your industry. Call us at 443-280-0890 or fill out the online form at the bottom of our webpage. We can’t wait to start this journey with you!