Halloween is the perfect chance for small businesses to cash in on the fun.  There are many creative and effective ways your business can attract customers during this season.  Halloween gives you the chance to create a different approach and get a piece of the holiday sales pie.

Halloween marketing involves any activity that helps your business appeal to customers.

Here are a few simple and effective sales tricks you can try this holiday season.

Inform Your Customers

Your customer email list is one of the best ways to get the word out about your Halloween promotions and holiday specials.  Send emails to your current customers to inform them about upcoming deals.  Use holiday-themed email templates to highlight specials that are only available for a limited time.

Send a series of emails in the weeks prior to Halloween to get customers excited about what’s coming up.  Throw in some interesting content related to the holiday, like decorating or food ideas.

Halloween Landing Page

Add a Halloween theme to your landing page. Fill it with images of ghosts, witches and pumpkins to make it more festive.  Highlight upcoming sales as well. Get customers to sign onto your email list to gain access to these super-spooky specials.

Haunting Social Media Posts

Post Halloween-related content on your social media to help customers find you.  Show how your products are used for decorating, to make ghoulish recipes or to create costumes.  Use holiday-related #hashtags along with your own branded #hashtags to build awareness of your business.

Social media is a must for Halloween.  Shoppers are especially inspired by Pinterest and Facebook.  Be sure to include Halloween-related  #hashtags to bump-up engagement.

Host a Contest

Host a fun Halloween contest and encourage people to join in. Ask customers to take pictures of your products in their homes and tag you in the photos they post.  If you offer services, have people enter into a raffle for a gift card or discount in exchange for their email address. An online Halloween photo contest is a great way to increase engagement.  If you are a retailer, consider having a trick-or-treat event. Give out a prize for the best costume, and offer discounts for shoppers.

Make Scary Videos

People love to be frightened.  Scare-up your spookiest video content and post it online.  If it truly makes viewers jump, they will share it with their online friends which may get you a few new customers. Find fun and creative ways to highlight your business in your blog posts to capture potential customers.  Timely ‘top ten’ lists are effective and attractive to search engines.

The fall holidays are a good time to introduce your brand to potential clients before your official kick-off. Create a series of ads featuring spooky specials and create excitement about your unique products and services.  Focus on different target audiences for each one.

Unusual Marketing Ideas

Your mission is to capture peoples’ attention.  Come up with catchy festive names or titles for your products or services for the season.  Invite customers to a good old-fashioned haunted house.  Encourage them to come to your store or business afterward for more spook-tacular fun and savings, too.

If your business is retail, bundle products together with a Halloween theme and offer a special price.  Be creative and make it fun to attract customers.

Need a Business Advisor?

If you’re interested in working with a top-notch business advisor, give Lodestar Advisors a call at 443-280-0890 or send us a message through the online form at the bottom of our webpage. We can’t wait to start this journey with you!